FOR IMMEDIATE RELEASE
October 24, 2003
Contact: Tyler Fray 704.944.5176
tfray@firebirdsrockymountaingrill.com

FIREBIRDS® FLIES SOUTH TO MEMPHIS
(CHARLOTTE, NC)

Firebirds Rocky Mountain Grill, a Colorado themed restaurant based out of Charlotte, NC opened its fifth location on October 20th in Memphis, TN. Situated along Highway 64, the free-standing Bartlett store sits directly across from the Wolfchase Galleria, one of the largest shopping malls in the state. Boasting anchor retailers such as Dillard’s, Goldsmith’s, JC Penny and Sears, Wolfchase hosts over 130 specialty shops as well as an 8-screen cinema. Known as the Mid South “destination” shopping experience, the mall attracts an estimated 35,000 weekend visitors from nearby Arkansas, Mississippi, and Western Tennessee. The mall is estimated to attract roughly 200,000 shoppers on a weekly basis. The 225 seat Firebirds is located on the East side of Germantown Parkway, a highly traveled thoroughfare that runs parallel to Highway 64, about 20 miles outside of downtown Memphis.

Incorporating the flavor of bold sauces, Chipotle peppers and Ancho chiles, Firebirds proudly features the unique taste of Colorado and the Rocky Mountains. The open-air kitchen, complete with wood-burning grills, wood-fired pizza ovens and rotisseries, features cooking derived from the Rockies and Southwest. Highlights include aged, hand-cut steaks, prime rib, fresh seafood, rotisserie chicken, homemade pizza, pasta, sandwiches and salads. Reminiscent of a Colorado lodge, with high vaulted ceilings, exposed beams and stone fireplace, the atmosphere at Firebirds is every bit as inviting as the food.

In addition to the five existing Firebirds (Charlotte, NC: Durham, NC; Richmond, VA; Peoria, AZ and Memphis, TN) construction is underway in Tucson, AZ. The company also has signed locations in Raleigh, NC and Phoenix, AZ. Two additional sites under negotiation include another property in Phoenix, AZ and Birmingham, AL. Firebirds Memphis is located at:
8470 Highway 64
Bartlett, TN 38133
901-379-1300